NOW OPEN!!!

                  Jolly Dog x Zemi — Cruz Bay

This winter, a new hybrid concept lands in the St. John Market Place in Cruz Bay: Jolly Dog x Zemi, uniting the laid-back island soul of Jolly Dog Trading Co. with the refined, sea-inspired craftsmanship of Zemi Island Designs—all curated for our ST.JOHN community and the friends and family who love it.

What You’ll Find

Signature Jolly Dog apparel, hats, and beach-ready gear—easy pieces built for boat days, trail hikes, and long sunsets.Zemi Island Designs jewelry—featuring hand-crafted originals, including our iconic island-made Caribbean hook bracelets, inspired by the sea and crafted to last.Coral Bay Selects: limited runs, Cruz Bay–only exclusives, and special collaborations that nod to our east-end roots.Island gifts & essentials: from travel-friendly accessories to beach-to-dinner style. St. John style lives where salty comfort meets island elegance. This shop blends both—grab your favorite Jolly Dog tee and pair it with a Zemi hook bracelet or gemstone pendant, all in one easy Cruz Bay stop.

Location: St. John Market Place, Cruz Bay
Opening: NOW OPEN! ZEMI COMING SOON!
Serving: Locals, travelers, and everyone who carries Coral Bay in their heart.